Values and principles

Transformations that start with a clearly articulated purpose and then adopt a common set of principles and values are more likely to succeed than those that simply implement practices. Values and principles are constant, but practices evolve and change over time.

Shared and respected values serve as a universal north star that aligns team members on how to approach any challenge or disagreement, even if there is debate about the approach or outcome.

Values are a set of shared beliefs that guide the organization. Our values shape our thoughts, words and actions. Our principles are the rules for how we will act.