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Deep Purpose




Ranjay Gulati’s Deep Purpose argues that a revolutionary approach to business does exist, one that delivers game-changing results for both companies and society alike: the serious and deep pursuit of purpose. In this practical book, Gulati argues that companies must embed purpose much more deeply than they currently do, treating it as a radically new operating system for the enterprise. When companies practice deep purpose, furthering their organization’s “reason for being” it can revolutionize how they do business and deliver impressive performance benefits that reward customers, suppliers, employees, shareholders, and communities.






The Infinite Game




We can’t choose the game. We can’t choose the rules. We can only choose how we play. In finite games, like football or chess, the players are known, the rules are fixed, and the endpoint is clear. The winners and losers are easily identified. In infinite games, like business or politics or life itself, the players come and go, the rules are changeable, and there is no defined endpoint. There are no winners or losers in an infinite game; there is only ahead and behind.